US: What do electric car buyers want from their next vehicle?

Christien PhebyContent Manager
August 01, 2021, 6:51 PM UTC

 There are number of reasons to buy an electric car. YouGov Profiles data shows that, of Americans who plan to purchase one, two-thirds say a good reason to do so is to protect the environment (66%), while three in five want lower general costs such as tax, maintenance, and lower running costs for fuel (61%). Over a quarter of buyersare observing the industry in transition from fossil fuels and towards greener fuels, so they want to future-proofing the next car purchase(28%). 

But looking past the reasons people want to buy electric, what do people want in their EVs once they are driving them?

Looking at a list of key features, that people who intend to buy an electric car want, reveals that the most popular add-on is smartphone integration. Two in five (42%) prospective buyers would consider opting for this kit in their next vehicle. 

The next-most popular options are a bit more pragmatic: nearly the same proportion of would-be electric car buyers want a blindspot monitor (39%) or a collision avoidance system (38%).

A third want a touchscreen/unified multimedia control interface such as iDrive (34%), while three in ten would consider a lane departure warning system (30%). Over a quarter would like to see advanced driver assistance systems (28%), automotive night vision (28%), or pedestrian detection (26%).

It’s a varied list of features – and one that highlights that electric car buyers aren’t just looking to reduce their carbon footprint, begrudgingly purchase one for future-proofing’s sake, or pay less to get where they want to go. There are a number of luxury features and quality of life improvements that matter to a significant proportion of EV car buyers – with safety features and advances being highly relevant for this group.

Methodology 

YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Data is from the 11 July 2021 dataset. Profiles data is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles.  

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