The Fashion Industry in Great Britain

February 25, 2020, 3:47 PM UTC

YouGov analysis of high street and online clothing retailers.

YouGov research reveals that over half of Brits (57%) consider themselves “well-dressed”. But what does being “well-dressed” mean?

Only 4% of the public say they’re mainly motivated by style when purchasing clothing, accessories and shoes. So what else drives these purchase decisions?

In YouGov’s new white paper, The Fashion Industry in Great Britain, we take a look at public attitudes towards the fashion industry: what motivates consumers to buy clothes, where they buy these clothes from, and how companies can more effectively market their products to consumers. We also take a closer look at a potentially lucrative consumer demographic: the “Fast Fashionistas” who spend more on style than other Britons.

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