Such a view is widely supported across social and voting groups

YouGov data explores the impact Iceland's newly announced discount for over-60s has had on brand perceptions.

Clothing and non-essential food spending top the list

YouGov/CEBR's regular Consumer Confidence Index found optimism at all-time lows in the wake of the Ukraine crisis and rising energy bills.

Most Britons want brands to donate money and supplies to Ukraine, and issue statements of support.

YouGov/CEBR data shows a steep decline in Britons' confidence in their household finances.

YouGov/CEBR's regular consumer confidence monitor shows that Britons are already wary of the effect that rising energy prices will have on their household finances.

Fuel, groceries and energy prices are on the rise, with the vast majority of Britons noticing price increases

To mark the end of Veganuary, we dive into Profiles data to explore the attitudes of vegans in Britain and the US.

The cost of heating is spiralling in the UK, with bills forecast to rise by 50% this year without government intervention.

Beyond meme value Elon Musk targeting cryptocurrency enthusiasts makes sense for the brand.

Consumer confidence fell slightly in December after a November rebound.

YouGov puts six common food labels to the test

A new YouGov study conducted across 17 markets explores whether consumers feel industries are doing enough to ensure the longevity of their products.

A new YouGov study conducted across 17 markets worldwide asks consumers about how appropriate it is for various industries to engage in sports sponsorship.

Gen Zs are least likely to agree that there's no such thing as too much coffee. Does that mean the coffee love-in is dying?

A round-up of the key trends and insights our data uncovered in the retail and FMCG/CPG world in 2021.

More Britons say they won’t cancel the festive season this year

Cadbury Roses has claimed the top spot in the December edition of YouGov’s Biggest Brand Movers in the UK.

The brand’s annual Christmas campaign has become a hotly-anticipated marketing tradition, and it usually claims top spot.