People who don't eat meat, or are trying to cut down, are more likely to consider buying and recommending M&S; following Veganuary campaign

Despite struggling through the pandemic and entering administration, Paperchase's brand health improved over the past year.

Online fashion giant Asos has announced it has beat competitors to purchase the four main Arcadia brands in order to become the number one fashion destination for young, fashion-conscious shoppers worldwide.

Hopes that household finances, house prices and job security will be stronger in a year push up positive sentiment despite the national lockdown

As with so many of our habits right now, the way we shop has been impacted considerably by the coronavirus pandemic. How often did Americans and Brits shop for groceries over the last year?

Scores for B&Q; and Screwfix increased during 2020.

Online fashion giant has bought the Debenhams brand and website to broaden its customer base.

While JD Sports and Sports Direct may sell similar products, their customers remain very different.

2020 has been a year of both challenges and opportunities for many of the UK’s major brands and effective advertising remains key to the survival for many. But who, according to YouGov data, has experienced the highest increase in advertising awareness over the past year?

Brands which are quick to offer their services in the interest of public health such as aiding the vaccine effort, reap the reputational rewards.

Yorkshire Tea claims Ad of the Month for December 2020.

Discount supermarket chain Aldi announced it would be expanding its click and collect grocery service in the run-up to Christmas, leading to record sales.

Consumer confidence figures have slowly improved in the latest analysis from YouGov and the Centre for Economics and Business Research (Cebr)

Another one in twenty people expect to start next year’s Christmas shopping before the end of the year

Britons are planning on spending £200 less than they did last year

People are progressing through their gift lists much faster than last year

While most people are buying presents and putting up decorations, many are skipping activities such as visiting family and Christmas shopping in-store

John Lewis' newly released 'Give a Little Love' advert is a hit with the British public but COVID-19 stops the advert having the impact seen in 2019.

Most Britons would not be too upset if someone passed on one of their gifts to someone else

Britons are more likely to give to charity if asked in person – by someone such as a friend or a fundraiser – than if prompted by an advert or email