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Retail & consumer

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  • Article

    Veganuary helps Marks and Spencer reach new customers

    People who don't eat meat, or are trying to cut down, are more likely to consider buying and recommending M&S; following Veganuary campaign

    2 days ago
  • Article

    Paperchase’s brand health improves during pandemic despite losing customers

    Despite struggling through the pandemic and entering administration, Paperchase's brand health improved over the past year.

    16 days ago
  • Article

    Asos purchases Arcadia’s principal brands to improve its own quality perception

    Online fashion giant Asos has announced it has beat competitors to purchase the four main Arcadia brands in order to become the number one fashion destination for young, fashion-conscious shoppers worldwide.

    23 days ago
  • Article

    Consumer confidence rises despite national lockdown

    Hopes that household finances, house prices and job security will be stronger in a year push up positive sentiment despite the national lockdown

    25 days ago
  • Article

    How often are British and American shoppers visiting the grocery store?

    As with so many of our habits right now, the way we shop has been impacted considerably by the coronavirus pandemic. How often did Americans and Brits shop for groceries over the last year?

    29 days ago
  • Article

    Purchase consideration for DIY stores rises in 2020

    Scores for B&Q; and Screwfix increased during 2020.

    30 days ago
  • Article

    Boohoo buys Debenhams brand to broaden its customer base

    Online fashion giant has bought the Debenhams brand and website to broaden its customer base.

    about 1 month ago
  • Article

    Contrasting customers bring different outcomes for JD Sports and Sport Direct

    While JD Sports and Sports Direct may sell similar products, their customers remain very different.

    about 1 month ago
  • Article

    These brands had the most effective ad campaigns in the United Kingdom in 2020

    2020 has been a year of both challenges and opportunities for many of the UK’s major brands and effective advertising remains key to the survival for many. But who, according to YouGov data, has experienced the highest increase in advertising awareness over the past year?

    about 1 month ago
  • Article

    Brands step up to aid vaccine efforts and reap the reputational rewards

    Brands which are quick to offer their services in the interest of public health such as aiding the vaccine effort, reap the reputational rewards.

    about 1 month ago
  • Article

    Ad of the Month UK: Yorkshire Tea

    Yorkshire Tea claims Ad of the Month for December 2020.

    about 2 months ago
  • Article

    Aldi enjoys record Christmas sales after successful launch of click and collect

    Discount supermarket chain Aldi announced it would be expanding its click and collect grocery service in the run-up to Christmas, leading to record sales.

    about 2 months ago
  • Article

    Consumer confidence slowly rebounded in early December

    Consumer confidence figures have slowly improved in the latest analysis from YouGov and the Centre for Economics and Business Research (Cebr)

    about 2 months ago
  • Article

    One in fourteen Brits say they have already bought presents for Christmas 2021

    Another one in twenty people expect to start next year’s Christmas shopping before the end of the year

    2 months ago
  • Article

    COVID-19 and the cost of Christmas 2020

    Britons are planning on spending £200 less than they did last year

    2 months ago
  • Article

    Half of Britons have now finished their Christmas shopping

    People are progressing through their gift lists much faster than last year

    2 months ago
  • Article

    Which Christmas traditions will Britons keep up despite COVID?

    While most people are buying presents and putting up decorations, many are skipping activities such as visiting family and Christmas shopping in-store

    2 months ago
  • Article

    Purchase consideration for John Lewis better in 2020 than 2019 after 'Give a Little Love' Christmas

    John Lewis' newly released 'Give a Little Love' advert is a hit with the British public but COVID-19 stops the advert having the impact seen in 2019.

    2 months ago
  • Article

    Is it acceptable to re-gift presents?

    Most Britons would not be too upset if someone passed on one of their gifts to someone else

    2 months ago
  • Article

    What makes people donate to charity?

    Britons are more likely to give to charity if asked in person – by someone such as a friend or a fundraiser – than if prompted by an advert or email

    3 months ago

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