Confectionary brands make their presence felt in the October edition of the Biggest Brand Movers in the UK.

YouGov BrandIndex data explores whether the petrol brand has had a good or bad crisis.

Lidl's new trainers went down well among the general public.

ASOS' sustainability pledge may position the brand to more effectively appeal to eco-conscious consumers.

The majority of Brits (63%) think that new Covid-19 restrictions are very or fairly likely to be introduced in autumn.

YouGov data suggests that for this first time this parliament the British public now believe that the government is handling the issue of inflation badly

Many households report feeling the impact from rising living costs since the onset of the pandemic

Three in five Britons who have not yet retired are also not confident they will have saved up enough to cover the cost of care for themselves in old age

Consumer confidence decreases marginally but is still on a high with all of the UK now largely free of coronavirus restrictions

Plusnet has claimed the top spot in the September edition of YouGov’s Biggest Brand Movers in the UK.

BrandIndex data: how JD Wetherspoon's shortages affected its overall brand performance.

How people voted at the referendum even affects the extent to which they've noticed the shortages at all

A YouGov survey casts light on the extent to which people have become more mindful of their budgets with regards to household purchases.

Over a year after COVID-19 was declared a pandemic, we examine the extent to which the health and hygiene benefits of products have become more important to consumers shopping for household items.

We use YouGov BrandIndex to examine the sponsors that gained the most traction among fans of the Games in the United States and United Kingdom.

YouGov BrandIndex highlights the difference between the 2021 and 2016 Olympics for key sponsors.

Consumer confidence shows little change but remains high as coronavirus restrictions lift in England, Scotland and Wales with Northern Ireland set to follow

BBC Sports and BBC Sounds have claimed the top two spots in the August edition of YouGov’s Biggest Brand Movers in the UK.

YouGov BrandIndex explores the latter days of Mike Ashley's tenure at Sports Direct and House of Fraser.

What people think of banks, in four areas considered major banking hubs - revealed by YouGov Profiles.