BrandIndex

  • Article

    Nissan controversy makes no dent in car sales

    Nissan chief executive Hiroto Saikawa is stepping down after becoming embroiled in the latest round of financial controversy to rock the Japanese car giant. Saikawa admitted that he had been improperly overpaid in his role, with payments which were not illegal, but were against company policy.

    3 days ago
  • Article

    William Hill makes a bet on digital future

    Bookmaker William Hill has announced that it will close roughly 700 betting shops across the UK.

    10 days ago
  • Article

    Ad of the Month UK – Tesco

    This month, Tesco achieved the highest uplift in Ad Awareness of any brand in the UK with a change in score of 4.3.

    19 days ago
  • Article

    Pilots strike, but British Airways won’t be grounded for long

    The holiday plans of thousands of Britons have been put at risk by the threat of strikes by British Airways and Ryanair staff.

    24 days ago
  • Article

    32Red and Rooney sponsorship gets yellow card from fans

    Wayne Rooney and 32Red have sparked controversy after the unveiling of Rooney’s new Derby County shirt, emblazoned with the gambling brand’s name and number.

    about 1 month ago
  • Article

    Retail tops YouGov’s brand health rankings

    The high street may be struggling, but YouGov’s latest brand health rankings is still topped by retail brands.

    about 1 month ago
  • Article

    Technical errors a warning signal to Monzo

    Digital bank Monzo has seen spectacular growth since it was founded in 2015 and is already valued at £2 billion. Some 2% of the nation now have a Monzo account, according to previous YouGov research.

    about 1 month ago
  • Article

    Ad of the Month UK - EuroMillions

    This month EuroMillions has achieved the highest uplift in Ad Awareness of any brand in the UK, followed in second place by its closely-linked parent company The National Lottery.

    about 2 months ago
  • Article

    Coupling up with Love Island can boost a brand

    As the biggest show on TV this summer, Love Island has become a magnet for brand partnerships and sponsorships who are all keen to appeal to its younger audience demographic.

    about 2 months ago
  • Article

    Will Britons take to Britbox?

    Broadcast giants ITV and the BBC have joined forces to create an HD subscription service to rival the likes of Netflix, Amazon Prime and the host of smaller innovators.

    about 2 months ago