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The Most Famous Digital Services (Q1 2021)
fame
is defined by the % of people who have heard of a digital service.
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All Adults
Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
GOV.UK
100%
76%
2
YouTube
100%
82%
3
Microsoft
99%
75%
4
Google Maps
99%
83%
5
Google Chrome
99%
76%
6
eBay
99%
71%
7
Amazon
99%
75%
8
Uber
98%
41%
9
Google
98%
75%
10
Amazon Prime
98%
69%
11
Windows
98%
70%
12
NHS.uk
98%
79%
13
WhatsApp
98%
76%
14
Yahoo!
98%
46%
15
iTunes
98%
43%
16
TripAdvisor
98%
69%
17
BBC iPlayer
98%
76%
18
Wikipedia
98%
70%
19
Just Eat
97%
54%
20
Kodak
97%
64%
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