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The Most Popular Insurance Brands (Q2 2022)
popularity
is the % of people who have a positive opinion of a insurance brand.
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All Adults
Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
AA
98%
62%
2
RAC
90%
55%
3
BUPA
94%
52%
4
Aviva
94%
47%
5
Green Flag
81%
45%
6
Direct Line
93%
40%
7
Prudential
85%
38%
8
AXA
90%
37%
9
Churchill
84%
36%
10
Liverpool Victoria (LV=)
83%
36%
11
Admiral
90%
35%
12
Co-operative Insurance
86%
34%
13
Zurich
83%
33%
14
Hastings Direct
79%
33%
15
More Than
71%
32%
16
Age Co
61%
31%
17
Argos Care
67%
30%
18
Royal London
71%
30%
19
Norwich Union
81%
29%
20
Standard Life
68%
29%
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