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The most popular
insurance brands in the UK
Sorted by
Popularity
Popularity
Fame
Among
All
All
Millennials
Gen X
Baby Boomers
Men
Women
61
%
AA
Brand
The most popular and the most famous insurance brand
54
%
RAC
Brand
The 2nd most popular and the 6th most famous insurance brand
49
%
BUPA
Brand
The 3rd most popular and the 3rd most famous insurance brand
44
%
Aviva
Brand
The 4th most popular and the 2nd most famous insurance brand
41
%
Green Flag
Brand
The 5th most popular and the 13th most famous insurance brand
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40
%
Admiral
Brand
The 6th most popular and the 5th most famous insurance brand
37
%
Liverpool Victoria (LV=)
Brand
The 7th most popular and the 11th most famous insurance brand
36
%
Direct Line
Brand
The 8th most popular and the 4th most famous insurance brand
36
%
AXA
Brand
The 9th most popular and the 9th most famous insurance brand
34
%
Churchill
Brand
The 10th most popular and the 8th most famous insurance brand