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The Most Popular Insurance Brands (Q2 2021)
popularity
is the % of people who have a positive opinion of a insurance brand.
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All Adults
Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
AA
95%
60%
2
RAC
87%
55%
3
Aviva
94%
47%
4
Admiral
90%
44%
5
BUPA
93%
42%
6
Direct Line
97%
42%
7
Green Flag
78%
40%
8
Co-operative Insurance
89%
38%
9
Churchill
83%
36%
10
Argos Care
72%
35%
11
Prudential
73%
34%
12
Saga
72%
33%
13
Sainsbury's Bank
92%
32%
14
AXA
88%
32%
15
Norwich Union
83%
31%
16
Hastings Direct
72%
29%
17
Liverpool Victoria (LV=)
81%
28%
18
Sheilas' Wheels
74%
27%
19
Standard Life
65%
27%
20
Zurich
81%
26%
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