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The Most Popular Financial Service Brands (Q2 2022)
popularity
is the % of people who have a positive opinion of a financial service brand.
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All Adults
Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
Visa
99%
71%
2
PayPal
98%
62%
3
MasterCard
97%
55%
4
Argos Store Card
86%
41%
5
Scottish Widows
84%
37%
6
Legal & General
89%
35%
7
American Express
96%
35%
8
Maestro
81%
30%
9
Capital One
84%
25%
10
PayPoint
67%
24%
11
Woolwich
70%
21%
12
Newcastle Building Society
51%
21%
13
Goldman Sachs
78%
20%
14
Morgan Stanley
67%
20%
15
MoneyGram
53%
19%
16
JP Morgan
70%
17%
17
Western Union
74%
17%
18
Chelsea Building Society
50%
15%
19
Invesco
34%
15%
20
Credit Suisse
55%
15%
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