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The Most Popular Consumer Banks (Q1 2022)
popularity
is the % of people who have a positive opinion of a consumer bank.
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All Adults
Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
Nationwide Building Society
97%
58%
2
Barclays
98%
51%
3
Barclaycard
98%
51%
4
Santander
99%
45%
5
Halifax
96%
44%
6
Lloyds Bank
97%
44%
7
Co-operative Bank
93%
43%
8
Experian.com
86%
42%
9
NatWest
96%
42%
10
National Savings and Investments
75%
38%
11
HSBC UK
97%
37%
12
M&S Bank
86%
37%
13
Virgin Money
90%
36%
14
Royal Bank of Scotland
95%
35%
15
Tesco Bank
95%
35%
16
TSB
94%
34%
17
Yorkshire Building Society
84%
34%
18
Bank of Scotland
94%
33%
19
First Direct
79%
32%
20
Skipton Building Society
65%
31%
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