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The Most Famous Contemporary Fiction Writers (Q4 2020)
fame
is defined by the % of people who have heard of a contemporary fiction writer.
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Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
J. K. Rowling
96%
59%
2
Stephen King
92%
68%
3
Jeffrey Archer
75%
24%
4
John Grisham
71%
43%
5
Salman Rushdie
70%
16%
6
Dan Brown
67%
31%
7
Jacqueline Wilson
66%
42%
8
Danielle Steel
64%
24%
9
Ian Rankin
64%
39%
10
Stan Lee
63%
44%
11
Tim Rice
63%
34%
12
John le Carré
61%
37%
13
Lynda La Plante
59%
32%
14
Frederick Forsyth
58%
29%
15
Patricia Cornwell
56%
31%
16
Ian McEwan
56%
29%
17
James Patterson
55%
28%
18
Helen Fielding
55%
27%
19
Martina Cole
54%
26%
20
Margaret Atwood
54%
31%
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