The Lego Movie: excitement is building

February 15, 2014, 9:00 AM GMT+0

Movie tracking data from the last four weeks shows the success of the Lego Movie’s marketing campaign – and how it could follow through to high ratings

Hitting cinemas this weekend are George Clooney’s The Monuments Men, dance-comedy Cuban Fury, Spike Jonze’s sci-fi romance Her and, of course, The Lego Movie.

Her is nominated for best picture at the Oscars; The Monuments Men is highly anticipated. But four weeks of movie tracking data shows that a surging awareness of The Lego Movie has pushed it to the top of the consideration chart for movies now in cinemas.

From the 23rd of January, when only 20% had heard of The Lego Movie, buzz has risen solidly week-on-week: to 26%, 31% and now 46%.

The Monuments Men has had a similar increase, from 5% to 18%, 23% and 44% week-on-week, but its increase in buzz has only pushed it to 10% in consideration.

Third and fourth in consideration are The Wolf of Wall Street and 12 Years a Slave, despite both having been out for over a month.

See the full poll results

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