Movie tracking data from the last four weeks shows the success of the Lego Movie’s marketing campaign – and how it could follow through to high ratings
Hitting cinemas this weekend are George Clooney’s The Monuments Men, dance-comedy Cuban Fury, Spike Jonze’s sci-fi romance Her and, of course, The Lego Movie.
Her is nominated for best picture at the Oscars; The Monuments Men is highly anticipated. But four weeks of movie tracking data shows that a surging awareness of The Lego Movie has pushed it to the top of the consideration chart for movies now in cinemas.
From the 23rd of January, when only 20% had heard of The Lego Movie, buzz has risen solidly week-on-week: to 26%, 31% and now 46%.
The Monuments Men has had a similar increase, from 5% to 18%, 23% and 44% week-on-week, but its increase in buzz has only pushed it to 10% in consideration.
Third and fourth in consideration are The Wolf of Wall Street and 12 Years a Slave, despite both having been out for over a month.
