Despite online advantages, 90% consumers have visited shopping centre within last 6 months
An online survey into shopping centres and retail parks, recently undertaken by YouGov, has found that the majority of UK consumers (90%) have visited a shopping centre within the last six months.
- Just 13% of UK consumers visit a large shopping centre at least once a week, 48% visit at least once a month and over a third (38%) visit at least once every six months.
- Very large regional shopping centres are visited by just 8% of UK consumers at least once a week, 32% are occasional visitors going at least once a month and 59% say they visit at least once every six months.
- Very large regional centres score on parking with just under half of consumers (44%) citing ‘ease of parking’ as a point of attraction, compared to 38% for large shopping centres.
Consumers who have visited a shopping centre within the last six months were also asked which categories of product they had bought on their most recent visit. Clothing and footwear was the most popular category with 58% of large shopping centre shoppers, and 60% of very large regional centre shoppers.
Among the 10% who have not visited a shopping centre in the last six months, the main reasons cited for not shopping at one include: not having a shopping centre near them (37%), a preference for shopping on the high street (25%) and wanting to support the local high street (22%).
Commenting on the findings, YouGov SixthSense Research Director James McCoy, said: “The research highlights the uncomfortable truth that shoppers like destinations that offer affordable parking, are easy to get to and park at, and which offer the choice of retailers they want. Even though many shoppers incur travel costs in visiting these types of destinations, the choice of retailer on offer and convenience of access gives them enduring appeal.”
For more information please contact the YouGov press office via email or call +44 (0) 20 7012 6000