Spuds: King Edward reigns

February 20, 2012, 9:54 AM GMT+0

New research shows King Edward potato most recognised among public while Tesco is spud buyers' choice

  • Recent findings from YouGov Reports reveal that the Kind Edward potato is familiar to 84% of UK adult potato eaters, making it the most recognised breed of potato.
  • The Maris Piper (83%) and Jersey Royal (81%) closely follow.
  • Meanwhile, potato varieties such as the Charlotte (55%), Rooster (55%) and Desiree (53%) are not as well-known with UK adult potato eaters.

UK consumers are also less enamoured with ‘premium’ brands of potato, and are willing to make do with the ‘value’ standard spud. While just over one in five (21%) YouGov respondents agreed with the statement ‘I tend to buy premium potatoes because they taste a lot nicer’, 35% disagreed, which suggests that unlike other products, the premium potato does not hold sway.

Findings also reveal that Tesco is the most popular supermarket for buying potatoes with 55% of UK adults. Sainsbury’s and Asda lag behind, achieving 37% and 32% among consumers respectively.

YouGov SixthSense Potatoes report. Total sample size was 2012 UK adults aged 16+. Fieldwork was undertaken 21st – 27th October 2011.

See more on the Potatoes 2012 report

See the original Press Release and full details here

Learn more about YouGov Reports

For more information please contact the YouGov press office via email or call YouGov on +44(0)20 7012 6015.