10 dos and don’ts of conducting B2B research

Rudy SooprayenDirector, B2B
October 21, 2016, 10:04 AM GMT+0

Whether you’re targeting CEOs, HR managers, or IT professionals, the challenges of conducting B2B research remain the same:

  • Time and budget constraints
  • Correctly identifying the sample needed
  • Understanding and interpreting the data
  • Ultimately, ending up with an accurate, relevant, and engaging story

Read our 10 dos and don’ts to get the most out of your market research agency:

(Click infographic to enlarge text)

To learn more about how YouGov can help you with your B2B research needs, email b2b@yougov.co.uk, or view our webinar on ‘how to effectively conduct B2B research’ hosted by Rudy Sooprayen, Associate Research Director and Head of YouGov B2B Research.