Retail & consumer
  • Shell’s ‘Buzz’ and ‘Reputation’ scores have taken a hit over the past month in BrandIndex, falling 5.2 and 4.5 percentage points respectively. Scores have ... (Comments: 0)

  • You would be forgiven for thinking that everyday codes of conduct do not apply when sale season hits the shops, but our survey suggests ... (Comments: 0)

  • Magners and Strongbow, two of the biggest cider brands in Britain, are beginning to show a recovery from the dive in ‘buzz’ scores triggered ... (Comments: 0)

  • Starbucks, one of the largest and most successful coffee companies in the world with 16,635 stores in 49 countries (including outlets in such places ... (Comments: 0)

  • The race for mobile service provider supremacy has heated up on TellYouGov between the 6th of March and the 6th of April with users, ... (Comments: 0)

  • Transport company Arriva’s BrandIndex ‘attention’ score has increased over the past month following news that Deutsche Bahn, the German state rail operator, approached Arriva ... (Comments: 0)

  • Waitrose’s new widespread advertising campaign has rocketed its YouGov BrandIndex ‘Buzz’ score this past month. ‘Buzz’ is calculated by asking whether respondents have heard ... (Comments: 0)