An analysis of UK consumer perception of airlines using YouGov data
The past year has been tumultuous for the airline industry. British Airways, United and Ryanair have run into reputational turbulence while newer competitors – such as Norwegian – are shaking up both the long and short haul markets and others have snapped up Monarch's vacant routes.
This is all good news for consumers who have more choice than ever, however, for brands this makes the need to understand where to focus their efforts to maintain customer loyalty and acquisition ever more critical.
From beach holiday bookers to budget vs premium flyers, in this white paper we use YouGov data to explore how defined consumer groups perceive different airlines across key brand health and purchase funnel metrics, with five supporting case studies. Plus, discover the holiday attitudes of those in the market to fly and the profile of a budget beach holiday booker.
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