eSports has a global revenue of £565 million and an audience 385 in 2017. This has continually increased from £264 million and an audience of 235 million in 2015. By 2020, its estimated that eSports will generate more than £1 billion in global revenue and nearly double its audience to 600 million.
Our UK eSports Report explores the attitudes towards this market – who currently watches eSports, what they are watching and where, and also if and how they plan to watch eSports again.
More specifically, the main objectives of the study were to:
- Measure market awareness
- Assess the market size and potential market size of eSports in the UK, and how it compares to other markets
- Understand watchers and prospects of eSports, including where and what types of games they are watching / will watch
- Evaluate the role of betting on eSports
- Size the potential for sponsors of eSports
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