How YouGov helped Reuters produce the world’s biggest ongoing survey tracking online news and engagement
The Challenge
Gather reliable global information for academics, publishers and media owners in order to:
- Create the biggest and most reliable study addressing the major issues within the world of news media
- Grow into new markets to continually provide comparable perspective from the biggest global audience possible
- Deliver reliable opinion to challenging timescales in a fast-changing landscape
The Approach
Live streaming data: Online survey data with live streaming of results for early data comparison across 46 markets
The Impact
Coverage in the first week:
- 1,300+ news articles across 63 countries
- 1.4m Twitter impressions
- 11,000+ downloads
Key findings cover and include:
Pandemic impact: Television news has been boosted whilst print newspapers saw a decline, accelerating the shift towards an all-digital future
Trust in the news: Risen by 6% worldwide, with highest levels in Finland (65%) and lowest in the US (29%)
Threat of misinformation: 58% of the world remain concerned about fake news on the internet
Social media: TikTok now reaches a quarter of the world’s under 35’s, with 7% of this group using it for news
Devices for news sources: Smart phones are the fastest growing device for news, with 61% of the world using them as their main device for news
