We researched how often Britons dream, whether they remember their dreams and whether they dream in colour. We also asked whether Britons think dreams have a meaning and if a dream has ever changed their perspective on someone or something.
How often do people remember your dreams?
Approaching half of Britons (45%) say they always or often remember their dreams, while half (52%) rarely or never remember them.
Women (50%) are more likely than men (39%) to always or often remember their dreams.
Do you dream in colour or black and white?
Six in ten Britons (60%) say their dreams are in colour, while 31% don’t know and just 4% say they dream in black and white.
Do dreams have a meaning?
The YouGov Sleep Study finds that 44% of Britons think dreams have meaning. Around three in ten (28%) think they do not, and 29% don’t know.
Women (51%) are significantly more likely than men (36%) to believe in the meaning of dreams. The youngest women (60% of women aged 16-24) are twice as likely as their male peers (29% of men the same age) to hold this view.
Have you ever had a dream about someone that changed the way you felt about them?
A third of Britons (34%) say they had a dream about someone or something that changed the way they felt about them or it. While 5% say this had a permanent impact on them, for 29% it was temporary. Over half of Britons (55%) say that their dreams have never impacted how they have felt towards someone/something.
Women (41%) are more likely than men (29%) to say that their dreams have changed how they feel. Likewise, the youngest Britons – those aged 16-24 – are more likely than the older generations to say dreams had a permanent impact on how they view someone/something: 11% vs 2-6% in other age groups.
See full results here