Is British Airways losing altitude?

An anaylsis of consumer perception of the airline


 

British Airways has the best overall brand health of any airline among British consumers.

However, consumer perception has declined recently following repeated strikes, an IT meltdown, and the introduction of food and drink charges on short-haul flights.

This white paper examines how BA is faring in relation to its competitors, how different brand perception metrics have changed, and which of its customers could be tempted to jump ship to a low-cost rival.

To access the white paper please complete the below form: