Plan, track and act - how HSBC utilised dynamic segmentation


Overview

Audience segmentation is one of the foundation stones of any insight and marketing strategy. But too often brands and their agencies are reliant on out-of-date models, the impacts of which are far reaching.


YouGov’s dynamic segmentation tools help brands effectively segment their audiences and ensure segment insight is always up to date – meaning you’ll always know your customers with unparalleled depth and richness.
 

Join the webinar to learn more about:

  • How the power of dynamic segmentation can help your brand
  • Getting the most from your audience segmentation
  • How HSBC utilised our dynamic segmentation tools

 

Hosts

Claire Verdirame, Head of Consumer Insight & Marketing Performance at HSBC, First Direct and M&S Bank

Ben Leet, General Manager, UK at YouGov

Date

Thursday 27th April

Venue

Online

Time

2:30pm - 1 hour including Q&A's

 

 

Who should watch?

  • Anyone interested in effectively segmenting their audience

Enquiries