Plan, track and act - how HSBC utilised dynamic segmentation


Audience segmentation is one of the foundation stones of any insight and marketing strategy. But too often brands and their agencies are reliant on out-of-date models, the impacts of which are far reaching.

YouGov’s dynamic segmentation tools help brands effectively segment their audiences and ensure segment insight is always up to date – meaning you’ll always know your customers with unparalleled depth and richness.

Join the webinar to learn more about:

  • How the power of dynamic segmentation can help your brand
  • Getting the most from your audience segmentation
  • How HSBC utilised our dynamic segmentation tools



Claire Verdirame, Head of Consumer Insight & Marketing Performance at HSBC, First Direct and M&S Bank

Ben Leet, General Manager, UK at YouGov


Thursday 27th April




2:30pm - 1 hour including Q&A's



Who should watch?

  • Anyone interested in effectively segmenting their audience