Financial Services

YouGov’s dedicated team of experienced financial services sector specialists design bespoke market research solutions. Our range of specialist products and research methodologies give businesses a better understanding of their customers and the wider market. We work in partnership with clients to provide actionable insights – answering both the ‘why’ and ‘so what’ questions.

YouGov’s large panel of consumers and business decision-makers both in the UK and internationally allows us to fulfil even the most challenging research requirements. Our team delivers everything from large-scale ‘market’ studies to studies focusing on niche customer groups. In addition, we add significant value to clients by augmenting survey findings with a wide array of profiling information and innovative analytical tools.

Our expertise extends across the full spectrum of financial services sub-sectors and products. From retail and business banking, to mortgages, insurance, pensions, savings and loans, we provide tailor-made research to some of the biggest players in the sector.

We have the expertise and experience to conduct the full range of research methodologies:

  • Segmentation
  • Digital testing
  • Industry benchmarking
  • IFA and intermediaries
  • New product development
  • Brand and advertising
  • Qualitative research
  • Usage and attitudes



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