Consumer


The Consumer and Shopper insights team at YouGov helps clients identify, analyse and address the mega-trends affecting their categories and sectors.

YouGov can support a client’s needs, whether they want to:

  • Pinpoint the unmet needs and expectations of consumer segments
  • Improve product ranges, shelf placement, price and promotions
  • Identify the crucial improvements to customer experience that breed brand advocacy.
  • Conduct qualitative consumer research to develop product concepts
  • Monitor and track consumer brand relationships, helping clients to act on specific brand drivers in order to grow and / or reposition them

Additionally, the Consumer and Shopper Insights team has industry-leading response rates of over 30%, meaning it can target hard to reach or niche groups more effectively than anyone else.

YouGov's Consumer team works closely with The Consumer Insights Panel. It is forum of thought leaders with extensive FMCG experience. They come together every quarter to discuss, debate and challenge ideas and customer insights.

The aim is to share and develop new thinking in a marketplace now characterised by unpredictability, diminishing product differentiation and heightened competitive pressure. Learn more about the panel here


  • The race for mobile service provider supremacy has heated up on TellYouGov between the 6th of March and the 6th of April with users, ...

  • Transport company Arriva’s BrandIndex ‘attention’ score has increased over the past month following news that Deutsche Bahn, the German state rail operator, approached Arriva ...

  • Threats of rail strikes have hovered like a dark cloud over millions of British commuters in recent weeks and BrandIndex has the figures to ...

  • Waitrose’s new widespread advertising campaign has rocketed its YouGov BrandIndex ‘Buzz’ score this past month. ‘Buzz’ is calculated by asking whether respondents have heard ...

  • While these difficult economic times have seen most people tightening their belts, a survey for Callcredit Group reveals that a significant minority of young ...

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