Vodafone study: The State of iGen

Vodafone commissioned YouGov to conduct research across 15 markets into 18-24 year olds’ attitudes to youth skills, unemployment and the digital economy.

Vodafone wanted to understand what young people think about their futures, their career aspirations and concerns, whether they have had adequate careers advice and their understanding of the digital economy and how it will impact their futures. Young people who took part in the survey were from the UK, Turkey, Spain, Italy, Germany, India, Ireland, Hungary, the Czech Republic, Greece, South Africa, New Zealand, Portugal, Romania and Egypt.

The global findings from the Vodafone-YouGov The State of iGen research include:

  • More than two-thirds (67%) of young people interviewed said they had received insufficient or no careers advice at any point in their education or since leaving school or university;
  • Of those who had received careers advice during their time in education, just 15% said the careers advice they had received included more future-focused, digital jobs, 38% felt the advice they had received was focused purely on traditional non-digital roles and 22% said the careers advice they received was ‘out-of-date’;
  • More than half (56%) believe the greatest struggle for their generation is to find any kind of well-paid, permanent job, a proportion rising to 64% among young women. This is particularly concerning when 46% say that their future happiness depends on finding a well-paid, permanent job;
  • More than one-fifth (23%) appear to have lost all confidence and worry they do not have the skills to take on any role, no matter how basic;
  • 40% of this age group say most jobs will be replaced by machines within 50 years; and
  • 15% say they will never be able to afford the quality of life of their parents’ generation – but there is a striking difference between countries. In the UK this figure is 36%, compared with just 7% in Turkey. Overall, almost a fifth (17%) think they will never be able to afford their own home. In the UK, this figure is 30%.

 

To access the full The State of iGen research - including a country-by-country breakdown and additional statistics -​ please click on the links below.

All Markets - Merged

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UK

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Czech Republic

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Egypt

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Germany

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Greece

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Hungary

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India

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Ireland

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Italy

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New Zealand

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Portugal

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Romania

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South Africa

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Spain

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Turkey

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