Putting The Customer First: How we can drive real consumer engagement with energy
The UK public's disaffection with the household energy sector is well documented. And yet, with the UK facing up to the challenge of ensuring a reliable, low-carbon yet affordable supply of energy, many of the proposed solutions hinge on consumer engagement with energy that is much broader and deeper than at present. Without committed public support and participation, the UK’s ability to make the transition to a low-carbon future without compromising security of supply or rendering bills unaffordable is in jeopardy. So just how engaged are consumers with energy in their daily lives and what barriers must be overcome in order to drive real engagement?
This question is at the centre of a new research study conducted exclusively for this report. YouGov interviewed a representative sample of 2,400 members of the UK public in mid-September 2014, to get a unique insight into what consumers really think about energy and what this means for how industry, government and all stakeholders can work together to engage them with the energy challenge.
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