Discover what brands are taking the top spots when it comes to recommending their products or services to a friend or colleague.
Want to see how other markets compare? Our annual report highlights the top 10 recommended brands in each market across 55 countries globally.
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- The rankings are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague.
- Every brand in our Rankings has a minimum sample of 300 and has been tracked for at least 6 months, with all scores being rounded to a single decimal place.
- The rankings show the brands with the highest average Recommend score between 1st June 2021 - 31st May 2022 compared to 1st June 2020 - 31st May 2021 for the top improvers.
- Scores are representative of the general population unless specified (some markets are representative of the online population).
- The Rankings data can be further developed with YouGov Recommend+, a fresh approach to understanding consumer advocacy. YouGov Recommend+ is a highly cost-effective NPS® diagnostics approach that gives marketers the full picture on what drives existing and potential promoters by speaking directly to those customers who recommend your brand.