Monthly spend on gambling in the UK rose steeply year-on-year
Data released by YouGov's Household Economic Activity Tracker (HEAT) in April and May shows that monthly spend on gambling in the UK rose steeply year on year. In April this year UK gamblers spent £48 compared to £36 in the same period last year, an increase of 33%. May data shows players spending £31 in May 2011, rising to £37 in May 2012, an increase of 19%. Amongst C2DE social groups, gambling spend has increased 114% in April. This comes amidst a bleak outlook for the UK economy, which is being buffeted by the Eurozone crisis, low growth and high unemployment .
Commenting on the findings, Rob Cushen, Consumer Consulting Director said ‘Gambling companies have become a more significant part of YouGov’s client portfolio in 2012. Received wisdom suggests that gambling is counter-recessionary i.e. gambling companies do better when economic confidence falls. HEAT data appears to support this hypothesis and provides an explanation for greater levels of investment in promotions, advertising and research amongst gambling companies within the past 12 months’.
Source: YouGov Household Economic Activity Tracker Index
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