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Corporate Governance

The YouGov plc Board is committed to delivering high standards of corporate governance – commensurate with its size, stage of growth and the nature of the Company's activities - to its shareholders and other stakeholders including employees, panellists, customers, suppliers and the wider community. 

YouGov is listed on the Alternative Investment Market (AIM) of the London Stock Exchange.

As an AIM-listed company, it is up to the Board to decide which, if any, corporate governance code it wishes to adopt for the Company. The Board has decided to follow the principles of the Quoted Companies Alliance Corporate Governance Code for Small and Mid-Size Quoted Companies (the QCA Code) wherever possible and as appropriate to the size, nature and resources of the Company. The Quoted Companies Alliance is the membership organisation which represents the interests of small and mid-size quoted companies, of which YouGov is a member. The QCA Code aims to apply the key elements of the UK Corporate Governance Code and other relevant governance guidance to the needs of small and medium-sized listed PLCs.


The Board

The Board consists of three Executive Directors and four Non-Executive Directors, including a Non-Executive Chair. For a biography of each of the directors and their responsibilities, see here.

Description of Roles

Different Directors hold the roles of Chair and Chief Executive Officer and there is a clear division of responsibilities between them. The Chair is responsible for overseeing the running of the Board and ensuring its effectiveness, ensuring that no individual dominates the Board’s decision-making, and ensuring that the Board operates in the interests of the shareholders and other stakeholders. The Chief Executive Officer’s primary role is to provide overall leadership and vision in developing, with the Board, the strategic direction of the Company. Additionally, the Chief Executive Officer is responsible for managing the day-to-day business activities and for the implementation of the strategy, as are the other Executive Directors. The role of the Non-Executive Directors is to constructively challenge and help to develop strategy, whilst also scrutinising the performance of management.

Matters Reserved for the Board

The Board operates both formally, through Board and Committee meetings, and informally, through regular contact amongst Directors. High-level decisions on such matters as strategy, financial performance and reporting, dividends, risk management, major capital expenditure, acquisitions and disposals are reserved for the Board or Committees.

Appointment of Directors

The Board formally approves the appointment of all new Directors, following consideration of the recommendation from the Nomination Committee. All Directors are required to submit themselves for re-election at the first Annual General Meeting following their appointment and subsequently at the Annual General Meeting on a rotational basis, which ensures that each Director is submitted for re-election approximately every three years.

Non-Executive Appointment Terms

The terms of the appointment of Non-Executive Directors is available here.

Information Summary

The Board receives regular information from management on the Company’s performance and appropriate information relating to the agenda for formal Board and Committee meetings is sent to members in advance of those meetings


Board Committees

The Board has three Committees, each with their own specific areas of responsibility – Remuneration, Audit and Nomination. Each Committee meets in accordance with its Terms of Reference and on an ad hoc basis as required. 



Rosemary Leith (Chair, Non-Executive Director), Nick Jones (Non-Executive Director)

Terms of Reference:

The Remuneration Committee operates under Terms of Reference agreed by the whole Board.


The Remuneration Policy developed by the Committee and details of each Director’s remuneration are presented in the Directors’ Remuneration Report of the Annual Report and Accounts, which can be found here.




Nick Jones (Chair, Non-Executive Director), Rosemary Leith (Non-Executive Director)

Terms of Reference:

The Committee operates under Terms of Reference agreed by the whole Board.


In particular the Committee is responsible for:

  • ensuring that the financial performance of the Group is properly monitored and reported;
  • monitoring the formal announcements relating to financial performance;
  • meeting the auditors and agreeing audit strategy;
  • reviewing reports from the auditors and management relating to accounts and internal control systems; and
  • making recommendations to the Board in respect of external auditor appointment and remuneration.

The Committee reports to the Board on any matters in respect of which it considers that action or improvement is needed, and makes recommendations as to the steps to be taken




The whole Board acts as the Nomination Committee, when the need arises, to determine the process for and make recommendations on the nomination of Directors of the Company. Chair of the Board is not involved where the matter under consideration is succession to the Chair.

Terms of Reference:

The Committee operates under Terms of Reference agreed by the whole Board.


In particular, the Committee is responsible for:

  • identifying the skills and experience required for the next stage in the Company’s development;
  • keeping close watch on succession planning and possible internal candidates for future board roles; and
  • providing assistance the Chair of the Board (or, where appropriate, the Senior Independent Director), in taking steps to remove any underperforming director.



Details of the Company’s major shareholders can be found here.

Communication with Shareholders

The Executive Directors meet regularly with institutional shareholders to discuss the Company’s performance and future prospects. At these meetings the views of institutional shareholders are canvassed and subsequently reported back to the Board. The Annual General Meeting is available as a forum for communication with private shareholders. The Investor Relations section of the Company website is regularly updated and amended with the aim of providing information to shareholders.

Shareholders who wish to contact the Company can email


Role of External and Internal Advisors

The Company’s selected advisors are listed here. All Directors have access to the Company’s advisors and can obtain independent professional advice at the Company’s own expense in performance of their duties as Directors. Board Committees are authorised to obtain, at the Company’s expense, professional advice on any matter within their Terms of Reference. The Audit Committee works with the Company’s auditor, PricewaterhouseCoopers. The Company Secretary is supported on Company Secretarial matters by Numis (NOMAD) and Neville Registrars (Registrar).


Risk Management

The Board reviews risks facing the business on a regular basis. The identified principal risks and uncertainties are outlined in the Corporate Governance section of the Annual Report and Accounts, which can be found here.

Key Control and Procedures

The Board maintains full control and direction over appropriate strategic, financial, organisational and compliance issues, and has put in place an organisational structure with defined lines of responsibility and delegation of authority.

The annual budget and forecasts are reviewed by the Board prior to approval being given. This includes the identification and assessment of the business risks inherent in the Company and the media sector as a whole along with associated financial risks.

The system of internal financial control is designed to provide reasonable, but not absolute, assurance against material misstatement or loss. The key procedures include:

  • detailed budgeting programme with an annual budget approved by the Board;
  • regular review by the Board of actual results compared with budget and forecasts;
  • regular reviews by the Board of full year expectations;
  • establishment of procedures for acquisitions, capital expenditure and expenditure incurred in the ordinary course of business;
  • detailed budgeting and monitoring of costs incurred on the development of new products;
  • reporting to the Board on changes in legislation and practices within the sector and accounting and legal developments pertinent to the Company;
  • appointing experienced and suitably qualified staff to take responsibility for key business functions to ensure maintenance of high standards of performance; and
  • appraisal and approval of significant acquisitions and capital projects by the Board. 


Auditor Independence

The Audit Committee undertakes a formal assessment of the auditors' independence each year which includes:

  • confirmation of the auditors' objectivity and independence in the provision of non-audit services to the Company by the use of separate teams to provide such services where appropriate;
  • discussion with the auditors of a written report detailing relationships with the Company and any other parties that could affect independence or the perception of independence;
  • a review of the auditors' own procedures for ensuring independence of the audit firm and partners and staff involved in the audit, including the regular rotation of the audit partner; and
  • obtaining written confirmation from the auditors that, in their professional judgment, they are independent.

Any analysis of the fees payable to the external audit firm in respect of both audit and non-audit services during the year is set out in a note to the accounts in the Annual Report and Accounts.


Statement of Directors' Responsibilities

The Directors are responsible for preparing the Annual Report and the financial statements in accordance with applicable law and regulations. The Companies Act 2006 requires the Directors to prepare financial statements for each financial year. In accordance with that legislation, the Directors prepare the Company’s Group financial statements in accordance with International Financial Reporting Standards (IFRS) as adopted by the European Union, and the parent company financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law).

UK company law requires the directors to prepare financial statements for each financial year which give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period. In preparing these financial statements, the Directors are required to:

  • select suitable accounting policies and then apply them consistently;
  • make judgments and estimates that are reasonable and prudent;
  • state whether applicable accounting standards have been followed, subject to any material departures disclosed and explained in the financial statements; and
  • prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company’s transactions and disclose with reasonable accuracy at any time the financial position of the Company and the Group and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the Company and the Group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities. The Directors are responsible for the maintenance and integrity of the Company’s website. Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions.

YouGov maintains insurance in respect of its Directors and Officers against liabilities in relation to the Company.


Share Dealing Code

The Company has adopted a share dealing code for Directors and applicable employees in compliance with the EU Market Abuse Regulation and Rule 21 of the AIM Rules.


Takeover Code

YouGov plc, being a UK registered and traded company, is subject to the UK City Code on Takeovers and Mergers.


This information was last updated 30 April 2018.