Investor Relations


About YouGov

Business People

YouGov is an international data and analytics group. Our core offering of opinion data is derived from our highly participative panel of 5 million people worldwide. We combine this continuous stream of data with our deep research expertise and broad industry experience into a systematic research and marketing platform

Our suite of syndicated, proprietary data products includes: YouGov BrandIndex, the daily brand perception tracker; YouGov Reports which provide comprehensive market intelligence on a range of sectors; and YouGov Profiles, our planning and segmentation tool. The market-leading YouGov Omnibus provides a fast and cost-effective service for obtaining answers to research questions from both national and selected samples. Our custom research business conducts a wide range of quantitative and qualitative research, tailored by our specialist teams to meet our clients' specific requirements.

The YouGov Group has 31 offices in 21 countries covering the USA, UK, France, Germany, Nordics, Middle East and Asia.

Summary of Strategy

A key objective for the Group is to increase the proportion of revenue from data products and services and bring these closer to parity with custom research. We are focusing on growing revenue from our core product suite across all our existing geographies. This involves bringing to market new products, as well as continuing to innovate with new products. In addition to making targeted investments in growing and expanding our syndicated data products and services suite, we are also continuing to explore opportunities to expand our core model geographically.

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