YouGov is an international data and analytics group. Our core offering of opinion data is derived from our highly participative panel of 6 million people worldwide. We combine this continuous stream of data with our deep research expertise and broad industry experience into a systematic research and marketing platform.
With 34 offices in 22 countries and panel members in 38 countries, YouGov has one of the world’s top ten international market research networks.
A key objective for the Group is to increase the proportion of revenue from data products and services and bring these to parity with custom research. We are focusing on growing revenue from our core product suite across all our existing geographies. This involves bringing to market new products, as well as continuing to innovate with new products. In addition to making targeted investments in growing and expanding our syndicated data products and services suite, we are also continuing to explore opportunities to expand our core model geographically.
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