View our latest COVID-19 research

COVID-19

Do your sympathies lie more with the Royal Family, or Harry and Meghan? Plus, contactless payments, and weighing yourself

Daily Questions
Vote Now
Live

Government approval

politics

Europeans think vaccine manufacturers have behaved unfairly but tend to oppose blocking exports

international
about 2 hours ago

A fifth of home schooling parents lack the tech for their children to access e-learning consistently

education
about 4 hours ago

Britain's mood, measured weekly

science

Fashion & Clothing brands

Retail
  1. 1Clarks Clarks 69%
  2. 2Adidas Adidas 69%
  3. 3Nike Nike 67%

The most important issues facing the country

politics

See how COVID-19 impacts the UK

International

Uncover the USP of your audience

YouGov Platform

How do Britons think Rishi Sunak should fix the damage to public finances caused by COVID?

economy
2 days ago

What are the signs of being a grown up?

lifestyle
2 days ago

Most NHS workers report staff shortages from lack of COVID tests

health
3 days ago

The home of public opinion

YouGov continuously collects opinions from around the world. Whether it’s what people think about brands, politics, current affairs, or the things you talk about with your friends, we have data on it.

9+ million members
million members

Our highly-engaged global community, with 1.2 million members in the UK, interacts with us daily on the web and mobile apps.

1000s organizations trust us
organizations trust us

The media, non-profits, and companies trust us to find out what the world thinks.

Millions of topics
of topics

We continuously collect consumer opinions on everything from the popularity of brands to political trends.

Trusted & innovative

The media, non-profits, and companies look to YouGov to find out what the world thinks. Our innovative approach to data is independently ranked as highly accurate – that’s why we are the most quoted data source in the UK and one of the most quoted around the world.

# 1

“They produce a more representative, more accurate national survey than the competition… stands out as a top performer.”

“Outperformed all others. By a lot… clearly stood ahead of the pack.”

“No political party can really claim to have won the U.K. election, but one company can - YouGov.”

“The YouGov model is more than a poll. It's a hybrid of a traditional opinion survey and an exercise in big data analysis.”

“YouGov was startlingly effective... Their model worked astoundingly well.”

“Surpassing all expectations... provides results faster and, often, more accurately than rivals.”

Collecting opinions, globally

Whether you're interested in what Britain thinks of the X Factor, Americans' most loved beer brands or if the Swedes or Chinese would live on Mars, you can find out with YouGov.

About YouGov

At the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organizations engage in a continuous conversation about their beliefs, behaviours and brands.

Company
Global Sites

At the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organizations engage in a continuous conversation about their beliefs, behaviours and brands.

Company
Global Sites