View our latest COVID-19 research

COVID-19

Should workplaces be allowed to insist their employees get the vaccine? Plus, table service or bar service, and the 2030 World Cup

Daily Questions
Vote Now
Live

Government approval

politics

One in four businesses intend to allow all workers to work from home at least some of the time

economy
2 days ago

The minimum wage: majority oppose the banding of wage by age

politics
2 days ago

Britain's mood, measured weekly

science

Fashion & Clothing brands

Retail
  1. 1Adidas Adidas 65%
  2. 2Levi's Levi's 64%
  3. 3North Face North Face 64%

The most important issues facing the country

politics

Sign up for daily top-line data delivered to your inbox every weekday afternoon

YouGov Daily

Uncover the USP of your audience

YouGov Platform

Is it a legal requirement to self-isolate after being pinged by the NHS COVID-19 app?

health
5 days ago

Voting Intention: Con 38%, Lab 34% (20-21 July)

politics
7 days ago

Public Sector Workers : Do We Need to Put Up Taxes?

politics
8 days ago

The home of public opinion

YouGov continuously collects opinions from around the world. Whether it’s what people think about brands, politics, current affairs, or the things you talk about with your friends, we have data on it.

9+ million members
million members

Our highly-engaged global community, with 1.2 million members in the UK, interacts with us daily on the web and mobile apps.

1000s organizations trust us
organizations trust us

The media, non-profits, and companies trust us to find out what the world thinks.

Millions of topics
of topics

We continuously collect consumer opinions on everything from the popularity of brands to political trends.

Trusted & innovative

The media, non-profits, and companies look to YouGov to find out what the world thinks. Our innovative approach to data is independently ranked as highly accurate – that’s why we are the most quoted data source in the UK and one of the most quoted around the world.

# 1

“They produce a more representative, more accurate national survey than the competition… stands out as a top performer.”

“Outperformed all others. By a lot… clearly stood ahead of the pack.”

“No political party can really claim to have won the U.K. election, but one company can - YouGov.”

“The YouGov model is more than a poll. It's a hybrid of a traditional opinion survey and an exercise in big data analysis.”

“YouGov was startlingly effective... Their model worked astoundingly well.”

“Surpassing all expectations... provides results faster and, often, more accurately than rivals.”

Collecting opinions, globally

Whether you're interested in what Britain thinks of the X Factor, Americans' most loved beer brands or if the Swedes or Chinese would live on Mars, you can find out with YouGov.