Lead data journalist

The curse of the so-called unsinkable ship would hang over a modern-day vessel with the same name

Tomorrow it will be twenty years since Titanic was released in UK cinemas. The BBC showed recently that it actually cost more to make the movie than the vessel itself (although of course, the former was a much better return on investment than the latter.

Now, more than 100 years after the vessel sank, new YouGov Omnibus research reveals how far the shadow of the disaster would hang over any other vessel of the same name, with one in eight Brits (13%) saying that they would not be willing to sail on a cruise ship if it was called the "Titanic".

The research shows that around half (48%) of Brits would not be put off by the vessel’s name and would sail on it, while a quarter (25%) wouldn’t want to go on it, but for other reasons (such as seasickness). A final 14% wouldn’t know one way or the other.

Women are the group most likely to be spooked by the name, with 16% saying it would stop them from sailing on it (compared to 9% of men). Previous YouGov research has indicated that in general women are more likely to be superstitious than men.

For instance, YouGov Omnibus surveys have showed women are significantly more likely than men to believe in omens (37% vs 18%), and that psychics can communicate with the dead (13% vs 6%). Data from YouGov Profiles also shows that women are more likely to believe in karma (54%, vs 32% of men), fate or destiny (46% vs 26%), ghosts (37% vs 21%) and magic (12% vs 6%).

Photo: Getty

Find out more about YouGov Omnibus research

Fast, rich, reliable opinion

Contact us now to reach national or bespoke groups in the UK or abroad in as little as 24 hours.

More about Omnibus
Related Content