YouGov’s Automotive Rankings highlight the best-performing organizations in the Automotive sector according to their overall brand health. This is the first in our global annual Automotive Rankings series. The rankings are based on the Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.
In the UK, the top performing auto brand was Mercedez-Benz, with an average score of 22.5. But competition for the top spot was fierce – with Ford and Volkswagen both recording scores of 22.0 and finishing joint-second. Audi, which earned an Index score of 20.7, came in third, with Volvo placing fourth at 19.2 and Toyota rounding out the top five with 18.8.
YouGov Automotive Rankings 2021 United Kingdom
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The rankings data is drawn from our daily brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the automotive sector around the globe.
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The brands in the YouGov Automotive Rankings 2021 were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.
The Index Rankings chart shows the brands with the highest average Index scores between February 1st, 2020 to January 31st, 2021. The scores are representative of the general population of adults 18+.
All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings.