Gen Z is the young, tech-savvy, socially-invested generation with a spending power of over $140 billion and $360 billion in disposable income.
To target Gen Z, brands must prioritise social advertising over traditional advertising channels. As this generation wants to feel a part of something greater than just what a brand sells, companies must think of values they wish to espouse and focus on building a niche community.
Through every social ad, brands should make Gen Zs feel included, valued and understood. While working on short-form video content, brands should directly get to the point – focus on the product/service benefits and experiences – instead of explaining the brand.
Brands can also partner with influencers and utilise humour and trending audio to portray brand personality through social media content. Further, they should focus more on imagery and ensure the content is optimised for mobile devices.
[5 minute read]