Negative reviews, one-star reviews particularly, could play a significant role in influencing purchase decisions among US adults.
Research from NetReputation.com found that consumers are likely to alter their buying decisions based on one-star, low and negative reviews of businesses and services. The company surveyed over 2000 US adults.
The survey found that 76% of respondents would not likely purchase a product or use a service with a one-star or less online review rating. Similarly, only 24% of US consumers claimed they would be likely to purchase a product or use a service with a one-star or less online review rating.
“These results emphasize the importance for businesses in every sector of the economy to manage online reviews and reputations,” says Adam Petrilli, CEO and founder, NetReputation.com.
[2 minute read]