Globally, TikTok grows in popularity by being the most downloaded app in Q1 2022

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 08, 2022, 2:58 AM GMT+0

Another ByteDance-owned app, a TikTok editing tool, CapCut, is among the top ten overall downloaded apps.

As per Sensor Towers’ app ranking data, TikTok is the most downloaded app worldwide for Q1 2022, followed by the Meta-owned Instagram and Facebook. TikTok topped the charts in the App Store and was ranked third on Google Play in terms of downloads.

Further, when it came to in-app spending, TikTok reached $840 million in Q1 2022. This makes it the highest-grossing app across the App Store and Google Play, according to data.ai.

The second and third highest revenue-grossing apps were YouTube and Disney+, respectively. Also, US spending on TikTok grew 125% quarter-over-quarter. The article notes that TikTok is currently the most popular app among web users and may have exceeded Instagram usage.

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