67% of Gen Zers prefer applications that feel like positive environments

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 05, 2022, 3:01 AM GMT+0

AR emerges as crucial to engaging Gen Z audiences, with nearly one-half of the generation more likely to pay attention to ads that incorporate AR.

According to Snap Inc., 92% of its Gen Z users are interested in using AR for shopping. Similarly, 55% of these users also believe AR will make their lives easier as they seek fun and social experiences. Nearly one-half of them claim that AR lenses and filters help them feel more connected with brands.

The Snapchat Generation Report also found that 96% of Gen Z has already used some form of visual communication when messaging friends. Among Gen Zers digitally interacting with brands, 70% feel it is more important for brands to build connections with them.

The report further found that more than one-half of Gen Zs believe AR experiences feel more personal. Nearly seven out of 10 Gen Z consumers also plan to spend more time connecting in person now than before the pandemic.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings

Read the original article

[3 minute read]

Explore more data & articles