In 2022, 70% of small businesses will invest more in social media advertising

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 28, 2022, 11:26 AM GMT+0

26% of small businesses spend between 10-30% of their budget on social media showcasing, according to Visual Object’s recent poll.

Small businesses consider popular social media platforms to be beneficial when it comes to advertising, as 70% are planning to invest more in social media advertising in 2022. Other popular ad investment channels for small businesses include print advertising (34%), PPC & search engine and streaming advertising, both at 31%.

At 70%, Facebook is the most popular social media channel for small business advertising, followed by YouTube (54%), and Instagram (52%). More than 25% of small firms spent less than $10,000 on advertising in 2021.

25% of small businesses said their advertising spending declined in 2021. While 54% of small businesses expect to spend more on social media ads in 2022, only 30% intend to spend on print advertising.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

Read the original article

[2 minute read]

Explore more data & articles