This is why B2B companies must focus on data-driven demand gen strategy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 24, 2022, 5:00 PM GMT+0

Around 95% of B2B marketers believe that demand generation improves significantly when a data-driven strategy is used.

A recent study by Act-On and Ascend2 found B2B marketers believe lead quality and better customer experiences are the most significant benefits of a data-driven demand generation strategy. 49% of B2B marketers said executing an effective data-driven demand generation strategy has improved lead quality. While 39% said it had enhanced campaign ROI, 35% reported more leads.

44% of marketers strongly agreed that demand generation has significantly improved when a data-driven strategy is used. It was strongly disagreed by only 1% of respondents. However, the data-driven strategy also comes with its own specific challenges.

The most challenging aspects of using data to drive demand are measuring results, making data actionable and identifying target audiences/accounts. Additionally, more than half of respondents also said the quality of their data allows them to make effective decisions on where to spend marketing and sales resources.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings

Read the original article

[2 minute read]

Explore more data & articles