Consumers from higher socioeconomic groups are more likely to read newsbrands and magazines, compared to those from lower ones.
Data from Pamco, which covers the period from January 2020 to December 2021, found that magazines reached about 28 million Britons aged more than 35 years. Newsbrands reached over 33 million adults out of a total population of 67.1 million.
More consumers from higher socioeconomics groups (ABC1) read magazines and newsbrands, compared to those from lower socioeconomic groups (C2DE). Magazines and newsbrands reached 26 million and 30 million readers respectively, in the ABC1 bracket.
As for the C2DE bracket, magazine brands and newsbrands reached 14 million and 17 million people respectively. When it comes to devices, more than 36 million readers read newsbrands on smartphones. Print (23 million), computers (12 million) and tablets (7 million) follows smartphones.
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