POI and location-based OOH strategies attract consumers with purchasing intent

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 21, 2022, 2:14 AM GMT+0

Mix digital out-of-home and OOH ads to diversify outdoor ad campaigns and support traditional ads.

Optimising out-of-home (OOH) ads help brands increase their market share. Use a media planning tool to serve OOH ads, reach new consumers, and maximise ROI. Rather than just placing ads at prime locations, target OOH ads across markets, including smaller markets.

Companies with niche markets must assess audience data and apply filters to find the audience-relevant OOH ad units and serve personalised and resonant messaging. This helps identify prospects in new markets, ensures that they notice the brand, and prompts them to act.

Leverage point-of-interest (POI) targeting and location-based tactics to locate ad placements in competitive areas and promote the brand alongside rival products to attract consumers with purchase intent. Integrate historical pricing to benefit from short-term price drops in ad inventories and boost exposure.

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