The pandemic, the ever-growing popularity of social platforms like TikTok, and the rise of the creator economy, there are several factors marketers should consider this year.
In the age of conscious consumerism, marketers must pay more attention to maintaining transparency with their audience. They need to leverage storytelling and create content that immerses audiences in a world that puts brand values, voice, and style in the centre while setting up products or services from a positive and authentic perspective.
Companies can leverage customer testimonials, data-driven narratives, and visual content to extend brand awareness via storytelling and forge a stronger relationship with customers. They should also leverage data, surveys and reviews to create consumer-driven content. Personalised content and experiences are essential as 66% of customers expect brands to understand their unique needs and expectations.
Marketers must use demographic, behavioural or contextual data to provide ultra-relevant and relatable messaging. To further brand awareness, gain new insights, drive organic traffic to the site, boost social engagement and amplify brand values, companies should create more shareable assets like on-page downloadable templates and infographics.
[15 minute read]