Brands can connect with prospects in new ways using “metaverse marketing.”
Termed by Neal Stephenson, “metaverse” is a digital 3D analogue of the universe. Metaverse is a mix of virtual reality (VR), augmented reality (AR), and mixed reality (MR). The metaverse allows users to explore digital settings in VR and overlay graphical information in the physical world with AR. MR combines VR and VR to create immersive experiences.
Companies can make their products and services more accessible, provide realistic demonstrations, create new interactive shopping methods and more, in the metaverse. Users can build, share, and navigate metaverse independently, as well as virtually communicate with each other.
B2B brands can leverage metaverse to test new products, respond to queries, provide employees and prospects virtual tours, and more. The article contends metaverse can impact how people do business in the long-term.
[3 minute read]