Being transparent about business practices and building a position of social impact help brands build long-term affinity with Gen Alpha.
Gen Alpha is the generation after Gen Z, and it comprises of all children born in or after 2010. As a result of COVID-19 and other influences like economic, social, educational, and psychological, future brand founders must understand Gen Alpha's unique experiences to engage with them. According to McCrindle, a consulting agency, Gen Alpha will have surpassed two billion people by 2025, making it the most populous generation in history.
Businesses must leverage technology to connect with Gen Alpha, as the cohort is more reliant on technology for interactions, learning, developing social skills, and more, due to the pandemic. Because Gen Alpha was raised on responsive technology like TikTok, brands must create marketing strategies that are centred on trust, engagement, and authenticity to connect with them.
Companies that want to attract Gen Alpha customers and talent should create meaningful connections and experiences before selling products. Marketers must consider technology, social media, and their peers when creating content and integrated marketing solutions across virtual and real-life to entice Gen Alpha.
[14 minute read]