Suggest alternatives to out-of-stock items, enable pre-orders to retain sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 03, 2022, 4:13 PM GMT+0

Brands can consider allowing customers to pre-order out-of-stock products and offer alternatives at discounts to increase sales.

Informing customers about certain products being out-of-stock can become an opportunity for brands to boost conversions. They can design compelling pitches offering discounts for alternate products in lieu of the out-of-stock product.

Similarly, the out-of-stock product page can capture the consumer’s email address, offering to inform the customer once their desired product is available again. Customers can also be offered an option to pre-order against upcoming inventory.

Brands must also ensure they feature out-of-stock products at the bottom of their category page and search results. By doing so, audiences are less likely to click on the first product they see on the list and end up disappointed at the product not being available.

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