Integrate AI into digital marketing to collect valuable consumer insights

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 28, 2022, 2:09 AM GMT+0

Analyse large amounts of data to optimise marketing campaigns using artificial intelligence (AI).

AI algorithms can assist businesses in finding creative solutions and opportunities, change how employees and consumers interact and streamline day-to-day operations. Integrating AI into digital marketing can help organisations better understand their target audience, develop and deliver tailored buying experiences, and collect data like buying patterns.

Marketers can also leverage machine learning models to conduct market research, craft personalised surveys, and implement creative solutions. Businesses can resolve queries, engage prospects, deliver personalised consumer experiences, and build loyalty using AI-powered chatbots.

According to IBM, human error is responsible for 95% of cybersecurity breaches. AI tech can be used to successfully screen out malware or phishing links, as well as protect sensitive data. To increase market share and establish the brand, small enterprises and start-ups should incorporate AI tech.

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