Integrating technology in athleticwear can help fitness brands grow

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 27, 2022, 10:26 AM GMT+0

According to a study observing fitness trends, online training moved to the top spot in 2021, up from 26 in 2020.

COVID-19 impacted customer behaviour in the direct-to-consumer (D2C) fitness market, and trends like at-home fitness have resurfaced driven by cutting-edge technology. With consumers seeking flexible home workout solutions, fitness companies must offer at-home gym equipments that can be upgraded and come with a workout chat, live-streamed classes and more.

Brands looking to dominate the wearable tech category in fitness should innovate athleticwear and gear with connected tech to stand out. For, example Oura and Bellabeast have launched products that look like classic jewellery with integrated tech. Customers want more convenient and less intimidating exercises like stretching, and fitness brands must provide tailored memberships focused on low-impact home workouts.

Fitness brands can reach new customers by offering hybrid memberships that include virtual exercises and on-demand programmes at the gym. Provide consumers with an option to communicate with each other via social media and live classes, as people rely on communities amid COVID-19. Fitness businesses can flourish in the long run by following trends like building fitness mobile apps, personal branding, and more.

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