AI can help brands accurately curate customer recommendations, create personalised UX, and boost overall business productivity.
When it comes to personalised customer experiences, AI tools can help brands analyse customer patterns and behaviour. Such insights can then help businesses make personalised recommendations and contextualise events for their target audience.
Apart from collecting customer feedback, brands can also utilise AI-powered tools to determine whether users are enjoying a certain service or product. AI-powered customer service tools like chatbots can also help brands offer automated chat services, even during non-working hours. These AI-based solutions can not only drive smarter conversations but also significantly increase customer engagement, with higher response rates.
AI tools can further help brands produce more relevant, natural and engaging marketing copies. When brand email campaigns are optimised with artificial intelligence, companies can experience higher open rates and clicks. While AI content generation tools can help brands improve SEO efforts, predictive AI can support in creating more effective media and targeted adverts.
[6 minute read]