Use brand newsletters to recommend products, offer expertise, boost engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 20, 2022, 4:09 PM GMT+0

Newsletter visitors spend more time on websites and consume more content than any other audience segment.

In order to boost audience engagement through their newsletters, marketers can refer to major events and awareness days. Along with keeping audiences interested, awareness days can also help businesses show their commitment to corporate social responsibility goals. 

Newsletters can also help brands offer their expert advice on various subjects, ranging from comments on the latest fashion trends to providing in-depth advice to readers. While newsletters generally avoid hard-selling a product or service, marketers can offer readers curated recommendations based on their interests.

Additionally, brands can even introduce their readers to valuable services to thank them for subscribing to their email. Marketers must ensure they feature video content, reviews and testimonials in their newsletter to encourage purchases among prospects.  

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