Account for search intent and leverage AI to boost content SEO

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 14, 2022, 5:52 AM UTC

Develop and execute digital PR campaigns with reputable publications to improve SEO.

With organic search accounting for 53% of all traffic, SEO can be a worthwhile and cost-effective investment to grow market share and income. To improve SEO and rank higher, create high-quality original content with reports, with topically-rich, fast-loading, interactive, and visually enticing pages.

Incorporating relevant internal and external links and writing content aligned with users search intent is recommended. Brands must align their websites with Google’s Core Web Vitals and optimise mobile usability and security to rank better on search results.

Integrate relevant long-tail and low-competition keywords while drafting content, and leverage solutions like AI, NLP, machine learning, and more to boost SEO efforts. Using tools like Google Search Console can help brands optimise their SEO analytics and increase organic search traffic.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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