Communicate a brand’s authentic self using YouTube Shorts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 13, 2022, 2:46 AM UTC

With a duration of 60 seconds or less, YouTube Shorts videos should be direct, brief, well-looped, and have a hook with value and the right vibe.

Creating YouTube Shorts can help brands connect with consumers and prospects, boost channel engagement and grow subscribers. As the subscribe box is prominently displayed in Shorts videos, brands can effectively promote their main channel account by posting Shorts.

Content pieces that don’t require a high production quality, like behind-the-scenes (BTS) footage, company events, product launches, updates, and more can be used for YouTube Shorts videos. This can help brands convey their authentic self and build trust with the consumers, particularly Gen Z.

Leverage YouTube Shorts to post compelling product teasers with relevant CTA to increase landing page click-through rates, and conversions. Craft trending content to keep viewers engaged and encourage them to post user-generated content.

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